Tasmanian Eco Collective

AllBranding & MarketingDigital Illustration
Written By Caleb Nichols-Mansell

A hand-drawn fagus leaf anchoring eco-branding in local authenticity and care.

Working with founder Brodi Lucas, I designed a logo and digital assets for Tasmanian Eco Collective, a business showcasing and selling Tasmanian-made products. Centred on a hand-drawn depiction of the endemic deciduous fagus, the brand identity reflects local authenticity and environmental values. Additional graphics were developed to promote the business’s product packs across web and social platforms.

Client: Tasmanian Eco Collective
Project Type: Branding & Marketing, Digital Illustration
Location: Launceston, Tasmania
Year: 2021

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Caleb Nichols-Mansell

Caleb Nichols-Mansell moves between Country, culture, and contemporary practice — weaving stories from land, spirit, and community into powerful visual languages. As a proud Palawa man, Caleb's work bridges the ancient and the evolving, reimagining Aboriginal knowledge systems through design, public art, and digital storytelling.

His practice is rooted in Country and carried forward through site-responsive interventions, graphic and surface design, and large-scale public commissions. Through intricate textures, flowing linework, and bold organic forms, Caleb invites reflection on identity, resilience, and the enduring strength of Palawa people.

His works have been commissioned by leading institutions across Australia, including MONA, University of Tasmania, Arts Tasmania, Australian Fashion Week, Lifeline Australia, and the Tasmanian Symphony Orchestra; embedding stories of survival, connection, and contemporary Aboriginal identity into the cultural, public, and built environment.

www.calebnicholsmansell.com.au

https://www.calebnicholsmansell.com.au
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