Tourism Tasmania

AllCollaborationDigital Illustration
Written By Caleb Nichols-Mansell

Hand-rendered illustrations merging public prompts with the unique places of Lutruwita.

As part of a playful national campaign responding to the rise of AI-generated art, I was one of several artists commissioned by Tourism Tasmania to hand-create works based on public prompts submitted online. Each prompt was paired with an iconic location, and I developed an original illustration in response, merging place, imagination, and artistic interpretation. The finished pieces were sent to the prompt creators, celebrating the ongoing relevance of human-made art grounded in local context.

Client: Tourism Tasmania x BMF
Project Type: Collaboration, Digital Illustration
Location: National
Year: 2024

Like this? Let’s get started on a commission!

Caleb Nichols-Mansell

Caleb Nichols-Mansell moves between Country, culture, and contemporary practice — weaving stories from land, spirit, and community into powerful visual languages. As a proud Palawa man, Caleb's work bridges the ancient and the evolving, reimagining Aboriginal knowledge systems through design, public art, and digital storytelling.

His practice is rooted in Country and carried forward through site-responsive interventions, graphic and surface design, and large-scale public commissions. Through intricate textures, flowing linework, and bold organic forms, Caleb invites reflection on identity, resilience, and the enduring strength of Palawa people.

His works have been commissioned by leading institutions across Australia, including MONA, University of Tasmania, Arts Tasmania, Australian Fashion Week, Lifeline Australia, and the Tasmanian Symphony Orchestra; embedding stories of survival, connection, and contemporary Aboriginal identity into the cultural, public, and built environment.

www.calebnicholsmansell.com.au

https://www.calebnicholsmansell.com.au
Previous

NAB x Weave
Next

City of Launceston